3adan | عدن — Home

From Our Farm

From Our Farm: kale’s journey from field to bag

Here we explain how kale grows in general and how it reaches the 3adan bag. General growing knowledge is clearly labeled; details specific to 3adan’s farm are published only once they are confirmed.

About 3adan

A Lebanese fresh-kale brand

3adan is a Lebanese brand offering fresh whole curly kale in 250 g bags, with one goal: to make kale easy and delicious for Lebanese tables.

That is what we can say with confidence today. We would rather tell you a little that is true than a lot that is unconfirmed, so the farm’s story will be told here step by step, with real photos, as each detail is confirmed.

The name echoes “Jannat 3adan”, the Arabic for the Garden of Eden: green land, generosity and food shared around the table — a spirit we hope travels with every bag.

About 3adan

Why 3adan? Simple, transparent, fresh

One product we know well, presented clearly.

  • Whole leaves: fresh, uncut curly kale, so you choose how to prepare it.
  • A bag you can see through: the transparent bag shows the leaves before you buy.
  • A practical size: 250 g — see what you can cook with 250 g.
  • An honest label: the bag says plainly that the kale is unwashed and must be kept refrigerated at 0–4 °C.
  • Recipes for Lebanese tables: tabbouleh, fattoush, soups and everyday dishes.
  • Direct contact: your questions come straight to us on WhatsApp.

About 3adan

Our approach: say what we know, confirm the rest

No claims without evidence: nutrition values are reference values with a named source, food-safety advice comes from official bodies, and farming details appear only once confirmed.

That is why this page contains two kinds of content: general knowledge about how kale is grown and harvested, as understood in agriculture generally, and 3adan-specific information, shown only after the business confirms it. Where a detail is missing, we say so.

General knowledge

How kale grows

Kale is a cool-season crop: it grows best in mild to cool weather and tolerates light frost.

Kale belongs to the same plant species as cabbage, broccoli and cauliflower. But curly kale does not form a head: its ruffled leaves grow in a rosette around a central stem, and the stem gradually lengthens as the lower leaves are picked.

Kale likes cool weather, and cold spells can make its leaves taste sweeter. In strong heat, growth slows and the leaves tend to become tougher and more strongly flavored.

Leaves are harvested progressively from the outside in: the outer, lower leaves — the largest and oldest — come first, while the young leaves at the centre keep growing. That is why the same plant can be picked many times over several weeks.

Curly kale at a glance
FeatureGeneral knowledge
FamilyBrassicaceae (cruciferous)
Growth habitA rosette of leaves around a central stem, no head
Preferred conditionsMild to cool weather; tolerates light frost
HarvestLeaf by leaf, from the outside in
Edible partsLeaves and stems (thick stems need longer cooking)

General knowledge

Growing and harvesting stages

In general, curly kale goes through these stages from seed to final harvest.

  1. Seed and seedling

    Kale is usually grown from seed, either sown directly in the ground or raised as seedlings that are later transplanted to the field.

  2. Establishment

    Young plants put down roots and produce their first true leaves.

  3. Leaf growth

    The plant builds a rosette of curly leaves around its central stem; the outer leaves grow largest first.

  4. First harvest

    Once the plant carries enough full-sized leaves, the lower, outer leaves are picked first.

  5. Ongoing harvest

    New leaves keep growing from the centre, so the same plant is picked again and again over several weeks.

  6. End of the cycle

    Kale is botanically a biennial, usually grown for a single season for its leaves. When it eventually sends up a flowering stalk, the leaves toughen and the harvest ends.

General knowledge

What the leaves look like before harvest

A curly kale plant that is ready for picking has firm, deeply ruffled leaves in bright to deep green.

  • Color: bright to deep green, sometimes with a slight blue-green tinge.
  • Texture: firm, crisp leaves with tightly curled edges that stand up rather than droop.
  • Size: the outer leaves are the largest and are picked first; the small inner leaves are more tender.
  • Stem: thick and paler at the base of each leaf.
  • Signs a leaf is past its best: yellowing, wilting, holes, tears or dry brown edges.

You can use the same checklist when you look at the leaves through the transparent bag in the shop.

From field to bag

Selection and handling

Leafy greens are delicate: they are usually picked by hand and handled gently so the leaves don’t bruise or tear.

In general

After picking, leaves are usually sorted by eye: yellowed, torn or wilted leaves are set aside, and the firm green leaves move on to the next stage.

What we know about 3adan

The bag label states that the kale is “Unwashed — Wash Thoroughly Before Use”, so please wash the leaves at home before eating them. The right way to do it is in our preparation guide.

From field to bag

Packing into 250 g bags

The leaves are weighed into 250 g portions and packed in the transparent green-and-white 3adan bag.

Each bag carries the net weight (250 g), the ingredient (fresh raw kale) and two instructions: wash thoroughly before use, and keep refrigerated at 0–4 °C without freezing. Meet the product on our kale page.

From field to bag

On to vegetable shops

3adan bags are intended for vegetable shops and retail partners. We’ll publish the shops and their areas as soon as they are confirmed.

Until then, ask us on WhatsApp where to find 3adan kale, or keep an eye on Where to find 3adan. Own a shop? Find out about becoming a retail partner.

Ask About Availability

Behind the scenes

Field to kitchen, step by step

Follow the eight steps from the field to your kitchen. Photos will be added as soon as they are taken on the farm, and steps describing 3adan’s own process stay marked until confirmed.

  1. In the field

    Kale is a cool-season crop: it grows best in mild weather and tolerates light frost. Each plant grows its leaves around a central stem, without forming a head like cabbage.

    Reserved for a real photo

    Wide landscape shot of rows of curly kale in the field, camera low at plant height. Early-morning side light, sky in the top third. No people.

  2. Healthy curly leaves

    Curly kale forms a rosette of ruffled leaves, bright to deep green. The outer leaves are the largest, while young leaves keep growing from the heart of the plant.

    Reserved for a real photo

    Close-up from 45° above of a single healthy plant filling the frame, showing the curl and layering of the leaves. Soft, diffused light (overcast or shade), shallow depth of field.

  3. Hand harvesting

    Kale is usually harvested by hand, leaf by leaf. The outer, lower leaves are picked first, and the young heart is left to keep growing for the next picking.

    Requires business verification
    Reserved for a real photo

    Landscape close-up of hands picking an outer leaf at the base of the stem, at plant height. Natural daylight; focus on the hands. Show the real harvest method only; no faces without written consent.

  4. Selecting and sorting

    After picking, the leaves are checked by eye. Yellowed, torn or wilted leaves are set aside, and the firm green leaves move on to weighing.

    Requires business verification
    Reserved for a real photo

    Shot over the work surface actually used for sorting, with hands lifting and inspecting a leaf. Soft, even light; camera slightly above table height; tidy background.

  5. Weighing 250 g

    The selected leaves are weighed into 250 g portions — the net weight printed on every bag.

    Requires business verification
    Reserved for a real photo

    Square close-up of leaves on the scale actually used, with the display legible. Front-on at scale height; soft light with no glare on the display.

  6. Packaging

    Each 250 g portion is packed in the transparent green-and-white 3adan bag, so you can see the leaves before you buy. The label carries the product name, the net weight and the ingredient: fresh raw kale.

    Requires business verification
    Reserved for a real photo

    Vertical medium close-up of hands placing leaves into a 3adan bag, branding legible. Soft frontal light; packing table softly out of focus behind.

  7. To vegetable stores

    The bags head out to vegetable stores and retail partners. The list of stores will be published on the “Where to find 3adan” page as each one is confirmed.

    Requires business verification
    Reserved for a real photo

    Landscape shot of 3adan bags on the produce shelf of a partner store (with the owner’s permission), eye level, the store’s natural light, bags in the right third of the frame. No visible prices.

  8. In your kitchen

    At home, keep the bag in the fridge until you need it. Just before cooking, rinse the leaves under clean running water, dry them well and remove the thick stems — then massage them for a salad or cook them your way.

    Reserved for a real photo

    Landscape shot in a home kitchen with natural window light: kale leaves being rinsed under the tap in a colander, a salad spinner and chopping board on the counter. Camera at counter height; a 3adan bag visible in the background.

Reserved for a real photo

Wide landscape shot of the kale field in early morning, camera at plant height. Low, warm side light; rows leading into the distance; sky in the top third. No people.

Reserved for a real photo

Close-up of a hand picking an outer leaf at the base of its stem, at plant height. Natural daylight; focus on the hand and where the leaf meets the stem. Show the real harvest method only; no faces without written consent.

Reserved for a real photo

Square close-up of kale leaves on the scale actually used, with the display legible and reading 250 g. Front-on at scale height; soft, even light with no glare on the display.

Sources

  1. 1.Selecting and Serving Produce SafelyU.S. Food and Drug Administration · accessed 3 November 2026

Published · Last updated

Ask About AvailabilityCall usRecipes